True, he wasn't a big talker between the songs and despite the rumbling rhythms beneath a fair number of his songs, Bugg was from the impassive British school of rock showmanship - the less the you move, the cooler you look. Or possibly in the shift from Nottingham council estate to Brit breakthrough act, he's still a bit shy.
So no, no great audience connection was made and early on, it felt like a going-though-the-motions sort of performance, eventually rectified by a setlist light on filler and the raised energy levels towards the end.
Still, the sold-out Powerstation audience still raised a cigarette lighter or two to the likes of big ballad Broken and its grandly Orbison-esque chorus and whooped it up to the likes of Lighting Bolt and Two Fingers.
Bugg wasn't the only precocious talent on show. Local support act Jesse Sheehan and band show the one-time Rockquest winner has gone from acoustic singer-songwriter to ambitious electric eclectic artpop.
His tunes won't be appearing as jingles for electrolyte-restoration fluids any time soon, but his short set delivered plenty of mad chemistry and fizz nonetheless.
Jake Bugg, Jesse Sheehan
Where: The Powerstation, Auckland
When: Tuesday, July 30