The English town made famous by spoof rapper Ali G has been accused of being pretentious for changing its name.
Staines, located just west of London, has officially changed its name to Staines-upon-Thames in a bid to enhance the town's image.
Councillors voted for the change last year because of the Surrey town's links with Sacha Baron Cohen's comic creation.
"Ali G may have had a role, but I think it goes back further than that," Councillor Colin Davis told the BBC. He said the new name would help people understand its riverside connection.
"I regard Ali G as someone who put Staines on the map, we're just telling people where it is," he said.
However, Staines Town Football Club's Secretary Steve Parsons was damning of the decision.
"The council have decided they don't want to be linked with the Ali G show," he said.
"But the one they need to worry about is Keeping Up Appearances, where Mrs Bucket changed her name to Bouquet.
"I think it is as pretentious as that."