NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Lifestyle

Design: New York grunge

Herald on Sunday
27 Apr, 2013 10:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Decorated walls at Federal & Wolfe cafe in Auckland. Photo / Ben Crawford

Decorated walls at Federal & Wolfe cafe in Auckland. Photo / Ben Crawford

Temporary turns permanent, says Ben Crawford

Aman walks into a cafe wearing a crisp, white shirt complete with bow tie, motorbike helmet under one arm, leather satchel slung over his shoulder and a large grin. It's a modern take on a traditional style. I can see why this place looks like it does.

I'm sitting in Federal & Wolfe in downtown Auckland. I'm here to meet Jeremy Turner, our bow-tied cafe entrant, well known Auckland restaurateur and founder of Federal & Wolfe, which he sold in 2012. I want to know how the concept was conceived in the hope I'll find some nuggets of inspiration that can be applied at home.

Beside me, enormous floor-to-ceiling windows have been rolled back, virtually opening up two sides of the cafe to the street outside. Light streams in, casting a happy hue across an eclectic mix of tables, chairs and walls of spray painted messages, menus and graphics. Behind me, suited businessmen discuss financial markets. Their conversation mingles with the accented tones of American tourists sharing the table with me.

It seems this place thrives on opposites. Somewhat of a misfit within Auckland's concrete jungle, camouflaged on the intersection of the two streets it borrows its name from, it provides a delicious secret for those in the know.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

From the footpath it looks like any other drab office building synonymous with a city centre. But step inside and you're transported into a vibrant, gritty space that wouldn't be out of place in New York.

As I find out, this isn't just a coincidence. As it turns out, Jeremy is in love with New York. He and his wife travel to the Big Apple at least once a year and they are always surprised that their best dining experiences are often hidden away in the unlikeliest, grungiest spots.

These encounters were the inspiration he brought home with him to create what is now Federal & Wolfe. With Mike Murphy and Johnny Harnett, they set about bringing grungy New York to downtown Auckland which, in 2010, was awash with formulaic franchises.

Cue bold spray-painted graphics, recycled furnishings and minimal external signage.

Advertisement
Advertise with NZME.

Driven by Turner's belief that design must generate opinion, the cafe was initially established as a pop up, a considered work in progress with the necessary abstractness and hidden quality needed to fly in the face of existing downtown norms. To be successful though, the food and service needed to be amazing, too, a fabulous juxtaposition to the gritty environment.

And it was. The recipe proved to be a hit and Federal & Wolfe is here to stay, proving temporary can indeed be permanent.

Ideas to copy

• Keep your eyes open while on holiday. Foreign shores are teeming with fresh ideas that haven't hit New Zealand. Take a knot out of Jeremy's bow tie and add a slice of grungy New York to your home. It's easy. Make your own stencil by printing the alphabet on to the heaviest stock of paper your printer can handle, then grab some spray paint and channel your inner street artist. Decorate your walls with to-do lists, words and phrases or personalise your kid's bedroom by adding their name to the door. The less perfect and more colourful, the better.

Discover more

Lifestyle

Design: Individuality rules

28 Mar 08:00 PM
Lifestyle

Design: I love lamp

20 Apr 10:00 PM
Lifestyle

10 Favourite Things: Fine feathered friends

18 Apr 06:30 PM
Lifestyle

10 Favourite Things: Mid-century obsessions

25 Apr 06:30 PM

• Let your home evolve around you and develop with you. Use modular furnishings. Choose a sofa that can change shape, a dining table that can extend, or define key areas using movable dividers instead of permanent walls. Freedom Furniture (see freedomfurniture.co.nz) and Bo Concept (20 Normanby Rd, Mt Eden, boconcept.co.nz) are full of such goodies.

• Generate opinion by executing ideas that make people ask questions and leave them with a lasting impression of your home. Why not make the chairs in your home a talking point, too? The Vitrine (1a Grosvenor St, Grey Lynn, inthevitrine.com) is always overflowing with chairs screaming out to be taken to with a paintbrush and spray can.

• Oh, and a bow tie worn with attitude is the business.

Ben Crawford and sister Libby won the first series of The Block NZ. They run the creative advertising agency Libby & Ben, see libbyandben.co.nz

Save

    Share this article

Latest from Lifestyle

Premium
Lifestyle

For the love of bread: Why Orewa locals are queuing up at Romeo's

05 Jul 02:01 AM
Lifestyle

From the beat to the beauty pageant: West Auckland cop named Miss Universe NZ

05 Jul 01:00 AM
Lifestyle

School holidays dragging on? Try this fun kitchen activity for kids

05 Jul 12:00 AM

Sponsored: Get your kids involved in your reno

sponsored
Advertisement
Advertise with NZME.

Latest from Lifestyle

Premium
For the love of bread: Why Orewa locals are queuing up at Romeo's

For the love of bread: Why Orewa locals are queuing up at Romeo's

05 Jul 02:01 AM

Diogo Riedi's grandmother taught him to make bread in a wood-fired oven in Brazil.

From the beat to the beauty pageant: West Auckland cop named Miss Universe NZ

From the beat to the beauty pageant: West Auckland cop named Miss Universe NZ

05 Jul 01:00 AM
School holidays dragging on? Try this fun kitchen activity for kids

School holidays dragging on? Try this fun kitchen activity for kids

05 Jul 12:00 AM
Boss Babe to Bali bride: Iyia Liu’s $120K clifftop nuptials

Boss Babe to Bali bride: Iyia Liu’s $120K clifftop nuptials

04 Jul 11:00 PM
Sponsored: Why heat pumps make winter cheaper
sponsored

Sponsored: Why heat pumps make winter cheaper

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP