Louise Kellerman has grand designs

By Zoe Walker

The founder of a community organisation for Kiwi graphic designers tells Viva about a few of her favourite things.

Louise Kellerman, started Design Assembly to give industry support to graphic designers. Photo / Babiche Martens
Louise Kellerman, started Design Assembly to give industry support to graphic designers. Photo / Babiche Martens

Graphic designer Louise Kellerman set up Design Assembly, a community organisation for New Zealand graphic designers, in 2008, with the aim of seeing more events and facilitating a community feel within the local industry.

Now the Auckland-based organisation organises quarterly "conversation and networking" events, a website of national discussion and annual workshop series; with Kellerman hoping for it to eventually go national.


1. Hornsea collection

My small retro collection of the green/black pattern. I'm always looking out for more to add to the collection.

2. Local design magazine Threaded

I am in awe of the work [Threaded founder] Kyra Bradcock does on this. It is an amazing contribution to the local scene.

3. Family

My daughter Isabel and husband Daniel. She's a constant source of inspiration, the way she sees the world new every day. I couldn't do it without my ever-supportive husband.

4. Stove-top coffee maker

What designer is ever without her coffee? Make mine strong and black.

5. The Biz Dojo space

Where I work from on Fridays - a creative co-working space in the Ironbank Building that gets me out of the home. Thanks to [Biz Dojo founders] Nick Shewring and Jonah Merchant for supporting Design Assembly.

6. St Kevin's Arcade

I love this space and always return to it year after year. Thinking of it always kept me going in the few years that I lived in London.

7. Ladyhawke

I love the illustration work by Auckland-based artist Sarah Larnach, who Ladyhawke often collaborates with - the album is great to work to.

8. Whatipu

Classic wide west coast New Zealand landscape that pulls me back again and again when I need to escape.

9. Lisa Hoskin necklace

My husband Daniel bought me this a few years ago, and I constantly get comments about how lovely it is. I'm a big advocate of supporting New Zealand designers and New Zealand-made products.

10. Rives Design paper stock by B&F Papers

I printed my design business cards on this and it proves that quality paper stock stands out - I always get asked about it.

- NZ Herald

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