On a minimal footprint (3.54m long) the up! seats four people and has efficient drive technologies.
"This award shows once again that in the up! our designers and engineers have created a vehicle that has been thought through in minute detail," said Professor Martin Winterkorn, chairman of the Volkswagen board.
The Evoque has won more than 100 awards since its launch last year. "This prestigious accolade recognises the overwhelmingly positive response that we have received to the Evoque's bold and dramatic design," said Gerry McGovern, Land Rover's design director. "It is a car that truly resonates on an emotional level."