Billions spent annually on marketing - does it actually pay?

Many traditional forms of advertising are losing effectiveness - with a lot of decisions made on gut feel - not actual data. Massey University's Research Professor of Marketing Harald van Heerde talks to Chris Daniels about some new ways of looking at advertising.

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Urbano reopens
New Zealand

Urbano reopens

Mark Solon and Jane Solon inside their newly refurbished restaurant, Urbano Bistro, which reopened this week after a car crashed inside nearly six weeks ago.

George Bizos Icon trailer
Environment

George Bizos Icon trailer

A teenage refugee from Greece (1927-2020) becomes a relentless human rights lawyer in the crucible of a violent racist regime in South Africa. Video / South African Film Festival