Retail, Innovation and Manufacturing reporter for the NZ Herald

Clinton targets young voters - through Snapchat

Snapchat's latest filter will turn you into Hillary Clinton.
Snapchat's latest filter will turn you into Hillary Clinton.

One day out from the US presidential elections and Hillary Clinton is making a last push to get young voters - through Snapchat.

The mobile app's more than 60 million US customers will be able to use the first political-themed lens and filters to morph into the presidential candidate - pantsuit and all.

The lens dresses users in Clinton's hair and three of her trademark pantsuits in red, white and blue, with a backdrop of the White House.

Copy at the bottom of the image reads, "Make history tomorrow. Love trumps hate tomorrow. Vote for her tomorrow."

via GIPHY

Sponsored Snapchat lenses can cost upwards of $750,000 per day. The 8-second animated filter was paid for by the Clinton campaign with the lens paid for by the Democratic super PAC Priorities USA Action.

According to Business Insider, Republican Party candidate Donald Trump's campaign will be running its own sponsored geofilter tomorrow on election day.

A Snapchat spokesperson told the media organisation that the app allowed one sponsored national filter per day on a first-come, first-served basis.

Trump's campaign has notoriously avoided digital advertising, but the candidate did buy a national filter in September, which reportedly received 80 million views.

- NZ Herald

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