Retail, Innovation and Manufacturing reporter for the NZ Herald

New treats: Whittaker's mash up with K Bar

The new creation will be available in stores from Monday. Photo / Whittaker's Twitter
The new creation will be available in stores from Monday. Photo / Whittaker's Twitter

Famous for their collaborations with Kiwi favourites, Whittakers chocolate are bringing a new favourite to New Zealand - K bar.

The popular chewy bar, which is owned by the chocolate company, will be combined in a 72 per cent dark ghana chocolate bar in three flavours - raspberry, pineapple and lime.

On the company's website, K Bars were described as an "absolute Kiwi classic and a firm favourite with locals and dentists alike".

"These super chewy, bright coloured candy sticks come in six flavours, all guaranteed to render you momentarily speechless."

Whittaker's sent out a tweet this morning saying it would be releasing the blocks on Monday.


The announcement comes almost a year after one enthusiastic fan, Sebastian Boyle, posted suggested the combination on the company's Facebook page, asking Whittaker's to use the toffee treats in a new chocolate flavour.

"People will buy K Block just to wrap themselves in that generous, warm, comforting blanket of nostalgia," Boyle wrote.

"They'll buy it to revisit that sense of 1996 wonder (just without the bowl cut). They'll buy it out of curiosity... Also, you can finally get rid of all the bits of broken K Bar I'm sure you've got piling up about the place!"

In response, Whittaker's said they would pass on the idea to their product development manager.

"Who knows where it'll end up," the company replied.

In 2015, the company released a Jelly Tip flavour, the year before there was 100s and 1000s and in 2013 there was L&P.

- NZ Herald

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