Rolls-Royce has unveiled a driverless concept car - the first of its kind - which promises to flaunt its owners' importance.

The zero-emission model, the Vision Next 100 - codenamed 103EX, was revealed at an event held at London's arts venue Roundhouse.

Rolls-Royce said the autonomous vehicle, with no steering wheel and a "silk throne", presents an intriguing and aesthetically dynamic vision of the future of luxury mobility.

"A completely personal, effortless and autonomous Rolls-Royce experience, wrapped in a design that ensures a 'Grand Sanctuary' for its occupants, and a 'Grand Arrival'."

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Instead of a driver, occupants can give orders to a virtual assistant named Eleanor.