Gull will be discounting fuel at all sites across New Zealand today.
"We are reducing the price at the pumps by 10 cents per litre around the country," said Dave Bodger, General Manager of Gull New Zealand.
"Almost every time we drop our prices the Gull effect comes into force and we see other fuel retailers drop their prices.
"Any time we can bring down petrol costs for New Zealanders, is a good thing in our eyes," he said.
During the promotion period, fuel at sites where Gull controls the price will not be higher than $1.549 per litre for regular grade, with an average price of $1.499 from 7am February 25 to midday February 26.
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