Between 3 million and 4 million Americans are infected with the hepatitis C virus, and people born between 1945 and 1965, known as baby boomers, are five times more likely to have the virus than people of other age groups.
Many baby boomers contracted the virus by sharing needles or having sex with an infected person in their youth. The disease was also spread by blood transfusions before 1992, when blood banks began testing for the virus.
"If something is not done soon, all these people who were infected in the 60s and 70s are going to start experiencing the long-term consequences of liver disease," said Gaston Picchio, head of hepatitis drug development for J&J's Janssen Therapeutics unit.
Most people with hepatitis C do not even know they have the virus until liver damage has occurred, causing abdominal pain, fatigue, itching and dark urine.
For most of the last 20 years, the standard treatment for hepatitis C involved a grueling one-year regimen of pills and injections that caused flu-like symptoms and cured less than half of patients. Many patients failed to complete the full treatment cycle, or delayed starting treatment at all in the hopes that more effective treatments would come along.
Two drugs approved in 2011 kicked off a new effort to treat the disease. Research shows that adding the two new drugs Vertex Pharmaceuticals' Incivek and Merck & Co.'s Victrelis to the older two-drug therapy can boost cure rates to between 65 and 75 percent.
And the drugs FDA is reviewing this week have the potential to push cure rates even higher.
J&J's simeprevir cured 80 percent of patients who had not previously been treated for the disease, according to the FDA. Additionally, the vast majority of patients were able to cut their treatment time in half to 24 weeks, compared with the usual 52 weeks. The New Brunswick, New Jersey, company is seeking approval to combine the daily pill with the standard treatment regimen for patients with the most common form of the virus. J&J developed the drug with Swedish drugmaker Medivir.
On Friday, the same FDA panel will review another hepatitis C drug from Gilead Sciences Inc. that some analysts think will become the first-choice for treating the disease. The pill, known as sofosbuvir, has shown cure rates up to 90 percent after just 12 weeks in some company studies. Additionally, analysts believe the drug will eventually be used without interferon, the injectable medication used in the standard drug cocktail that causes nausea, diarrhea and other unpleasant side effects.
Gilead is racing against other drugmakers to develop the first all-pill therapy for hepatitis C, long viewed as the holy grail of treatment options by drugmakers. Similar efforts are underway from Abbott Laboratories and Bristol-Myers Squibb Co., among others.
Pharmaceutical industry consulting firm Decision Resources estimates the market for hepatitis C drugs will grow to more than $23 billion by 2018. Sales of the drugs are expected to decline to $17.5 billion by 2021 as more patients are cured of the virus, according to a report.