Tauranga drug counsellor Jill Knowler says the drug is easy to access and doctors are sometimes not doing followups and background for addiction.
The drug has also made its way on to the black market and some believe one avenue is through "doctor shopping".
Mount Maunganui GP Tony Farrell says oxycodone initially had been marketed as a painkiller for a wide range of ailments.
He expressed concern that, given the potency of the drug, it was marketed as a painkiller for moderate conditions.
It seems that - with more than 10,000 prescriptions in the Bay of Plenty alone - the drug could still be being over-prescribed.
The Ministry of Health should have this issue on its radar.