"With a client base covering the North Island, we are confident that Greenlea will make a valuable contribution and facilitate others to do so too," Mr Egan said.
Funds collected will be directed back to the rescue helicopter trust where the livestock was supplied.
Marketing and fundraising manager for Philips Search & Rescue Trust Kylie Harcourt said just under 40 per cent of all our air ambulance missions were rural related.
"We wanted to create a fundraising campaign that resonated with the rural community and made donating easy through Greenlea. We were conjuring up ideas of cattle being rescued by choppers, rump steak rotors and chops for choppers."
Philips Search & Rescue Trust operates the North Island's largest pool of rescue helicopters with bases in Hamilton, Palmerston North, Rotorua, Taupo and Tauranga.