Passengers who have pre-booked tours on the ships will head straight for the coaches waiting on the wharf and leave through the Rata St gate.
Other passengers will be greeted by local cruise ship ambassadors and directed to the i-SITE and Salisbury Ave.
Originally, Tourism Bay of Plenty had been planning to use the No1 cargo shed at the northern end of the wharf as an innovative expo or i-SITE. Up to 30 local operators would have been set up in the shed to promote and sell their tours.
Tourism Bay of Plenty was told that the No1 shed was now needed for kiwifruit storage, and transfers to chartered vessels, through to late November and it was required again in March.
The cruise season - bringing 82 ships and up to 184,000 passengers and crew - runs from October through to early April.
Mr Ormsby said activity around the wharf would be congested with the loading of kiwifruit. It was a working wharf and could be a dangerous area. "We've told the operators we can't use the shed and the i-SITE is back on the wharf."
As many as 10 staff will run the i-SITE on the busy cruise ship days.
Get a copy of today's Bay of Plenty Times Weekend for the ever popular cut out and keep cruise ship guide.