NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Aucklander

Police 'most wanted' Facebook hits the mark

The Aucklander
8 Oct, 2012 11:20 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Waitemata police are engaging with the people who know their community best in their fight against crime on the North Shore.



A couple of months ago police set up the North Shore Most Wanted Facebook page, exclusively for public help in identifying and catching criminals. It has
around 4750 'likes' - people who are following the page.

The Facebook page is monitored by administrators in their 20s and was set up by a young constable with experience in social media marketing. It is run in accordance with police's social media policy.

Area Commander for North Shore Police, Les Paterson, says research indicated that the public were keen to participate in tracking down criminals and the term "Most Wanted" was selected because of its naturally high hit-rate, probably because of the long-running American TV series.



Although local police have other Facebook pages - like the Beach Haven Community Constable's page -  this one was set up specifically because of the need for public help in identifying offenders. It posts images from CCTV and asks for help to identify the alleged crims.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

"Other police Facebook pages also contain a lot of community and crime prevention information," says Commander Paterson. "We didn't want to make ours too cluttered. Most of our material on the page is from security footage where we want to identify a criminal in action who is often not someone known to our own staff.

"We've had three big successes so far and all matters are still before the courts. One was an alleged aggravated robbery, another was a serious handbag snatching incident and the third was an arrest for $20,000 of stolen jewellery. The owner didn't even know she'd been a victim but saw her gold bracelets on our page, checked and found they were missing from her house."


Advertisement
Advertise with NZME.

He said the Facebook page can be time consuming to keep up-to-date - images need blurring once arrests are made, for example - but Paterson says it's an ideal way to engage with people, particularly the under 35 age group.

"The fact is if you're under 35 you tend to be a 'Facebooker' and if you're over 40 you angle towards being a 'Googler'. We can't miss out on that huge under 35 audience. We have to be where they are, use their language and communication style."

He says under 35s' level of engagement online almost sees the virtual and real worlds become one. Their internet browsing is largely done from the Facebook environment, so the police presence there is important.

Posting pictures asking for people to identify offenders can lead to some users thinking it's hilarious to suggest the name of friends - or enemies - as the criminal.

Paterson says it's not too common. "I think people realise that dealing with the cops is something to be treated seriously," he says.

It's also unlikely anyone could be defamed by being falsely named as a potential suspect, in his view.

"There would be some explaining to do and we'd treat each case on the 'intent' and any harm that was actually done," Paterson says. "A malicious lie about an identity would be uncovered pretty quickly and even though information sent to us by email comes through secure indirect links, almost everything can be traced in the cyberworld if we really had to."

As for any objectionable comments, police are applying common sense in keeping with the social media forum being used.

"We control the feedback but are open minded enough to allow negative comments to be viewed. We just keep out the inappropriate or really crazy stuff."

He said there are several dozen ad-hoc police Facebook pages up and running around New Zealand. In the Waitemata Police District, police will shortly be bringing all four of theirs under a single site where viewers can just click the link they want.

Advertisement
Advertise with NZME.

Read about the Beach Haven Police Facebook page.

Others include the McLaren Park Neighbourhood Policing Team

Link to other police Facebook sites here


Save

    Share this article

Latest from Aucklander

Aucklander

'He's done it again': Anger as crash victims learn driver has now killed another person

07 Sep 10:00 PM
Aucklander

What have we learned from the Auckland floods?

27 Jan 04:00 PM
Aucklander

Free Starlink for 40 rural schools

20 Sep 01:24 AM

From early mornings to easy living

sponsored
Advertisement
Advertise with NZME.

Latest from Aucklander

'He's done it again': Anger as crash victims learn driver has now killed another person

'He's done it again': Anger as crash victims learn driver has now killed another person

07 Sep 10:00 PM

1982 crash victim's sister: “It’s just like, ‘you bastard, you brought it all up again’.

What have we learned from the Auckland floods?

What have we learned from the Auckland floods?

27 Jan 04:00 PM
Free Starlink for 40 rural schools

Free Starlink for 40 rural schools

20 Sep 01:24 AM
‘Slap in the face’: Auckland flood relief fund $16m short

‘Slap in the face’: Auckland flood relief fund $16m short

25 Jul 06:30 PM
Solar bat monitors uncover secrets of Auckland’s night sky
sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP