Auckland Airport yesterday announced its support for New Zealand wine tourism by awarding a $50,000 grant to the New Zealand Wine Pure Discovery Project.
The project is a collaboration between New Zealand Winegrowers and Auckland Airport.
It signals increased support for wine tourism and an increased interest in product development within the sector. New Zealand Wine also enjoys close working relationships with Air New Zealand and Tourism New Zealand to market New Zealand wine and wine tourism.
New Zealand Tourism figures show that international visitors who frequent wineries on their trips tend to spend more and stay longer than other visitors.