While some may be telling businesses to get their heads out of the clouds, a workshop in Whanganui this Friday will be doing just the opposite.
Representatives of PledgeMe will be in the city to show local companies and organisations how they can use crowdfunding to bring in capital to help them grow.
Anna Guenther, PledgeMe chief executive officer, said her team will be running an introductory crowdfunding workshop covering the types of crowdfunding available, how to activate a "crowd" to reach your financial goal, and legal and accounting requirements for crowdfunding.
The event is being staged at Double Farley, 22 Watt St at 5.30pm this Friday. Tickets cost $20 (or three for $50) and can be purchased on the PledgeMe website.
Ms Guenther said the most successful campaigns were ones that had the backing of a community, whether that's customers, benefactors or the people in a particular place.