Whanganui will soon be "in the pink" again as the New Zealand Breast Cancer Foundation opens registrations for the 2016 Pink Ribbon Breakfast campaign to be held during May.
The foundation hopes to top last year's total of 21 breakfasts in Whanganui, where around 45 women are diagnosed with breast cancer each year.
Celebrity cook and author Chelsea Winter will be fronting the campaign this year and says she is honoured to do so.
"Food, friends and fundraising for a good cause, what's not to love?" she said.
"It's amazing to be promoting awareness for what is such a fantastic initiative on many levels.