Craig Cleveland will swap the sober suit of a funeral director for a pair of knitted peggy-square shorts this evening as he bids to become Mr Whanganui.
He is one of a number of local men hoping to lure shoppers into city centre retailers as part of the popular fundraiser.
The man behind the Cleveland Funeral Home will be welcoming one and all to Garney Spooner's wool shop on Guyton St, dressed in what he can only call "a Spongebob Squarepants" outfit, knitted by Pauline Gillum.
Raising money for the Cancer Society's Relay For Life event, he will be playing his electric piano and offering a two-minute speed-dating service for female visitors with the promise of a red crocheted rose at the end. And the one woman who really impresses in the speed-dating will win a full-on dinner date.
Garney Spooner is also offering spot prizes of a knitting starter pack and the chance to go in the draw for a handmade quilt.