"Not only did this happen in a village where the people are so close to one another, but it happened on a marae which is really horrible for everyone."
Nga Hononga Marae chairman Ron Hough said he was embarrassed by the incident.
"Not only has this now happened, but it has tarnished the good name of Jerusalem and its people and we may now struggle to attract further tour groups to the town."
Mr Deadman said: "We're pretty sure the crime was done by outsiders though and it's such a bad look for New Zealand tourism. ... I mean 48 overseas tourists, 12 of them get ripped off it just doesn't look good at all," he said.
If anyone with information can call Raetihi Police on 06 3854002 or Crimestoppers 0800 555 111.