Silver Fern Farms Ltd is chasing the supply of quality livestock in a competitive market by launching a new shareholder benefits programme.
Chairman of the Dunedin meat processing co-operative and co-chairman of SFF Ltd, Rob Hewett, said the programme covered how the co-operative intended to distribute future dividends to all shareholders, plus additional benefits to shareholders who also supplied SFF Ltd.
"We believe there is significant long-term value to be gained for all shareholders by encouraging the supply of quality livestock to SFF and for suppliers to be shareholders."
A strong SFF with a stable and loyal livestock supply base was better able to grow value with customers in global markets he said.
The generation of value was of benefit to the co-operative as a sustainable profitable SFF returned dividends to the co-operative to distribute to shareholders.