An extra or extension product in the AngusPure beef brand is to be launched at a property near Hunterville on November 4.
The launch is at Rathmoy Lodge in Cooks Rd, near the Rangitikei River and Vinegar Hill Campground. Up to 200 beef breeders, farmers, processors and marketers are expected.
AngusPure ambassador Jess Pryles will be there to give a barbecue master class. She's from Australia, has lived in Austin, Texas, for two years and is a "professional hardcore carnivore".
Guests will get an Argentinian style barbecue, drinks and speeches.
The AngusPure brand has existed for about 10 years, and has been working on this "product extension" for the last two. Its chairman, Otorohanga Angus stud farmer Tim Brittan, is looking forward to the launch.