Rotorua has hit television screens across the country this morning as TV One's Breakfast show ran live on-air weather crosses from the city.
Presenter Matt Gibb did the live crosses this morning from the Rotorua Museum.
The show will continue to feature Rotorua over the next two days with live crosses from Hells Gate tomorrow morning and the Redwoods on Thursday morning, according to Destination Rotorua communications manager Ash Palmer.
He said it was a good way to promote the new tree walk, mountain biking and the iconic Redwoods.
"It's a great opportunity to showcase some iconic locations in Rotorua to a huge audience."
The live crosses started at 6.10am in the foyer, and also included one out the front of the museum as the sun came up, one amongst an exhibition and one from the museum's roof.
The live crosses finished up with one looking out towards the Government Gardens and Blue Baths, he said.
Rotorua Museum volunteers co-ordinator Julie Parsons did a live interview cross with the presenter in the Nga Pumanawa o Te Arawa Gallery, talking about the museum and the history of the region.
She said it was only nerve-wracking while waiting to go on-air, but was fine once they got started.
It was a great opportunity for the fantastic building to be seen by people who don't live in Rotorua and don't get to see it like we do, she said.
Mr Gibb said he had been to Rotorua quite a few times over the years as a kid and for various bits of filming for various TV shows, though it had been about five or six years.
He said Rotorua was a great place to film because there were so many things to do.
"It's just an easy place to film because everything looks beautiful and dramatic."
Mr Gibb said he was looking forward to having a mud bath and the tree walk at the Redwoods would be pretty cool.
"It's impressive, the scale of those trees are amazing."
While in Rotorua, he would catch up with Tamati Coffey at some point to get some weatherman tips from him, he said.