The first of 17 new interactive signs promoting Rotorua as a "Walkable City" have gone up.
Construction of the new signs began on Wednesday with four being installed along Tutanekai St.
Rotorua District Council economic projects manager Nick Dallimore said the completed signs would be lit up at night by LEDs.
The 2.4m tall, 70cm wide signs promote the city in several languages, have city maps, some historical information and QR codes so smartphone users can scan them for more information and a link to the council's website.
"The Walkable City project will see 17 signs installed at intersections between Kuirau Park, the Government Gardens, the Rotorua Lakefront and Rotorua Central," Mr Dallimore said.