"The local cycling community are all organising different events.
"We've got the full range from fun rides for the kids, Bike Polo, street criterium, Pimp my Bike, road races, Let's Ride skills clinics, the Agroventures Shweeb World Champs, the craziness of Bike Speedway, The Redwoods Coast and most things in between."
One event that is not being held in Rotorua is The Strawberry Bike Jam, which will instead be held at the Onepu Mountain Bike Park on the road to Whakatane.
Mr Croft said the range of events underlined the strength of the entire region's love for cycling.
Strawberry Bike Jam co-organiser Mike van der Boom said he was excited to be part of the festival.
"We've got one of New Zealand's top jumps experts, Paul Langlands, doing demos, which the kids will love, and plenty of other entertainment. It's going to be a cracker."
He said the Strawberry Jam would prove mountain biking wasn't just for young people.
"There's lots of interest in our Gold Card Ride," he said.
"Plenty of over-65-year-olds seem keen to mountain bike."
Mr Croft said another festival event, being held at Rainbow Mountain, would feature some serious hills on the Department of Conservation (DOC) built Rainbow Mountain trail.
DOC community relations officer Rob Griffiths said one of the great things about Rainbow Mountain was that you could ride to it on Te Ara Ahi - the Rotorua section of the National Cycleway - from the city.
"Rainbow Mountain is a trail for grade 3 to 4 riders and is quite technical, but we'll have experienced guides from Mountain Bike Rotorua helping us out and a sausage sizzle to carbo and protein load at the end."
The Rainbow Mountain track is a spectacular mix of rocky single-track and sections in native bush that take in magnificent views of the surrounding countryside.
"It's also close to Kerosene Creek if anyone wants to have a hot pool," Mr Griffiths said.
Festival events:
Let's Ride MTB Skills Training _ February 9
North Island Bike Polo Tournament _ February 9
The World Shweeb Champs at Agroventures _ February 9
Free Family Fun Ride _ February 10
Orienteering BOP MTB Adventure Quest _ February 10
Victoria Grove Costume Hire "Pimp My Bike'' _ February 10
Rotorua City Street Criterium & Parade _ February 10
The Redwoods Coast _ February 11
Summer CRI Criterium Series _ February 12
Tykes on Trykes _ February 12
Rainbow Mountain Ride _ February 12
National Go By Bike Day _ February 13
Onepu Strawberry Bike Jam _ February 13
Ladies Shuttle Night _ February 13
Frocks on Bikes _ February 14
Rotorua Bicycle Speedway _ February 14
Summer CRI Bryce Rd Handicap Race _ February 14
The Skyline Sprint Warrior _ February 15
MoreFM Bike Expo _ February 15 & February 16
RotoVegas Jump Jam _ February 16
BMX National Qualifiers Meet _ February 16
National Mountain Bike Cross Country Champs _ February 16
National Mountain Bike Downhill Champs _ February 17
Giant 2W Gravity Enduro _ February 17
Event details can be found at www.rotoruabikefestival.com