On average Rotorua police receive 47 reports of family violence a week.
Police say family violence prevention is one of their most important activities which is why Rotorua is hosting the
national launch of a new anti-domestic violence event.
The city will be awash with white ribbons later this month as it leads a national stand against family violence, hosting the launch of the White Ribbon Ride at a family event by the lake.
Wearing the White Ribbon is a personal pledge never to commit, condone or remain silent about violence towards
women and each year a host of events are held throughout November to reinforce that pledge.
The White Ribbon Ride has become an iconic part of that activity led by the Patriots Defence Force Motorcycle Club, Te Ahi Kikoha and South Island Iwi; men willing to declare their opposition to violence and promote healthy relationships.
The group rides across New Zealand visiting local communities and events asking the question `are you man enough to stop violence towards women'?
The police are lending full support to the campaign and to the Rotorua Lakefront event which will include live entertainment, guest speakers, hangi, games, a white balloon release and the chance to meet the riders and have a photo taken on a motorbike.
Rotorua police area commander Inspector Bruce Horne said he was convinced family violence prevention was one of the most important activities police could be engaged with as part of their overall effort to reduce crime and make the community safer.
"I ask every one of my team to reflect on what more they personally can do to prevent and reduce the problem of family violence, and I urge everyone in the community to do the same,'' he said.
"It's a privilege for us to be involved in the launch of the national activity. I am sure there are men within our local
community who recognise that they use violence as a way of controlling women. This event provides them with
an ideal opportunity, and an informal and anonymous environment, to come and see what support is available to
help them take the first step towards positive change.''
The event will take place between 9.30am and 12.30pm on Saturday, November 17 at the Rotorua Lakefront.
If you or someone you know is in immediate danger call 111. Women's Refuge Crisis Line also offers a 24 hour helpline 0800 REFUGE.
For more information about where and how to get help go to www.areyouok.org.nz or call 0800 456 450.