Reality shows such as Keeping Up With the Kardashians, The Biggest Loser and Jersey Shore are influencing Rotorua women to indulge in beauty treatments such as eyelash extensions, teeth whitening and spray tans.
Rotorua beauty salons are noticing more women are going for beauty enhancements, and reality stars such as Kim Kardashian - with her pearly whites, luscious locks and long, thick lashes - are believed to be part of the reason.
The Kardashians are always immaculate, the Jersey Shore crew are always tanned and the contestants on the Biggest Loser transform themselves from overweight to fabulous.
Rotorua beauty therapists say the most popular treatments sought are eyelash and hair extensions, teeth whitening, spray tans and manicured nails.
While they said inner beauty was much more important, the trend was good for business.