Cruise ship visits to the Bay of Islands this season have injected $20 million into Northland's economy and brought more than 100,000 tourists - nearly double the previous season's numbers.
A report released by Cruise New Zealand on the economic impact from cruise ship visits said the $20m cash injection in the 2015/16 season was up 53 per cent from the 2014/15 season, when Northland earned $13 million from those visits.
The $20m equates to an average spend by cruise ship passengers of $200 per person per day.
Northland hosted 101,300 cruise ship passengers in the 2015/16 season compared with 59,000 the previous year - an increase of 72 per cent.
The country as a whole received 254,409 passengers, or 26 per cent more than during the 2014/15 season, and 91,900 crew - an increase of 22 per cent - resulting in a direct spend of $645m.