The amount spent by tourists to Northland continues to grow, with the tourism spend for the region estimated to be $941 million for the year to July 2016 - up 6 per cent on the previous 12 months.
The latest Monthly Regional Tourism Estimates released by the Ministry of Business, Innovation and Employment (MBIE) show tourist spending continues to rise, a situation welcomed by Northland Inc regional promotions and tourism manager Paul Davis.
MBIE manager of sector trends Peter Ellis said that of the tourism spend in the year to July 2016, international visitors spent $222 million in Northland (up 4 per cent on the year to July 2015) and domestic tourists spent $718m (up 6 per cent).
"When it comes to the monthly expenditure, tourism spend in Northland for the month of July 2016 is up 7 per cent compared with the month of July 2015," Mr Ellis said.
Nelson was the fastest-growing region, rising 11 per cent over the year to $302m.