Whether you are in farming, photography or accounting, key performance indicators (KPIs) are used to measure performance, productivity, and profitability.
Having KPIs means you need to have set some goals for your business and they help you to identify what is critical to your business success.
If you haven't set any goals at all, then you can start with something basic - this might be something such as making a profit of $80,000 a year.
From there you can break it down into smaller components. For example, needing a monthly average income of $6,667.
Then you can compare where you're at and drill into those key aspects of your business on an operational level to establish performance indicators to help reach your goal.