The Napier branch of Shanton Fashions is closing but Hastings remains open as the retail chain sheds up to 70 full-time jobs nationwide.
Seventeen stores will close as part of a restructuring process amid voluntary administration. About 10 people are employed in the two Hawke's Bay branches.
Of the 37 branches, closing are: Napier, Eastgate, Northlands, Whakatane, Masterton, The Base, Palmerston North, Feilding, Thames, Gisborne, Nelson, Westgate, Fraser Cove, Sylvia Park, Botany, Manukau Supa and Albany.
BWA Insolvency administrator Bryan Williams said some staff would relocate to other stores but he was unsure of the number.
"It is with a great deal of regret that the store footprint needs to reduce, but this is the first step towards the rehabilitation of a brand that has been an icon in the New Zealand marketplace for more than 30 years," he said.