It's hard to miss the fact that there is a local body election going on. It seems any street you drive down is adorned with billboards and signs, offering everything from cheaper rubbish disposal to better housing.
It's clear that in many cases the candidates are going for the household vote. They want to appeal to people who are thinking less about the big picture and more about the effect of council actions on their everyday lives.
But what a lot of would-be councillors seem to forget is that businesspeople are ratepayers too. And the fortunes of business are intrinsically linked to the outlook for any area. While talking about economic development might not tug at the heart strings in the same way as a promise of a new park, this is where council can really make a difference to the future.
We know that the attitudes and actions of local governments have a dramatic influence on how a region develops, and its ability to attract jobs and skills that create vibrant communities.
I'm president of the Northland Chamber of Commerce and we are asking our local candidates for more collaboration to attract investment into the area to focus on business growth and leverage strategies that can build on the region's strength.