NZME. chief executive Jane Hastings says the renaming of Hawke's Bay Today's parent company will help evolve the way news is delivered.
Ms Hastings was at the official Napier launch of NZME. brand name which was held at the Napier War Memorial Function Centre yesterday.
APN, the company that owns Hawke's Bay Today, is now named NZME.
The businesses formerly known as APN NZ, TRN and GrabOne are unifying their print, radio, digital and e-commerce brands under one new, overarching brand.
The relaunch is the next major step in NZME. fully realising the power of its content, audience and eCommerce capabilities and is designed to maximise the New Zealand group's combined asset potential.