Dig deep ... time for Daffodil Day

Hamilton's streets will be yellow today, as the Cancer Society holds its 24th annual Daffodil Day appeal.

The Waikato/Bay of Plenty Cancer Society is asking the Hamilton community to again dig deep and support the Cancer Society's largest annual fundraising and awareness appeal.

Daffodil Day has become one of New Zealand's most recognisable campaigns and is the main funding source for the Cancer Society. The past few weeks have been awash with Daffodil Day activity including the pre-sale of more than 3000 bunches of daffodils to businesses in the Waikato, Bay of Plenty and Lakes areas as well as schools, businesses and clubs registering to hold Daffodil Day fundraising events for the Cancer Society.

For the first time, collectors in Hamilton will also be out tomorrow collecting at Hamilton supermarkets, The Base and Westfield Chartwell.

Last year Daffodil Day raised over $650,000 in the Waikato and Bay of Plenty Division.

To donate to Daffodil Day look out for the volunteer street collectors who will be in and around town today and tomorrow. Alternatively people can make an instant $20 donation by phoning 0900 311 11 which will automatically be charged to your telephone account. Or donate from your cell phone - text 'daffodil' to 305 to make an instant $3 donation.

You can donate online at www.daffodilday.org.nz.