The plan will have direct impact on housing affordability and the attractiveness of Hamilton as a city and could accelerate, or restrict future economic growth.
"It is vital for business people to stand up and be counted with this," he says.
Chamber chief executive Sandra Perry wants chamber members and the wider business community to review the plan and to contact her with issues they would like included in the group's district plan submission.
"Business owners should look at the impact the plan will have on business and on the community in general. We need feedback so the chamber, as an advocate for business, can make a comprehensive and constructive submission on members' behalf," she says.
Chamber vice president Grant Robson is encouraging business owners to look closely at how the plan will affect businesses and city growth, including infrastructure and retailing.
"This district plan is an opportunity to get it right and positively impact our city. But like Everything, if we don't have our say we can't complain."
The call to action goes out amidst a chamber stance to increase its advocacy role in the business community.
"We are at a pivotal time politically and economically, so it's time for businesses to be better represented," says Mrs Perry.