Waikato Herald
  • Waikato Herald home
  • Latest news
  • Sport
  • Business
  • Rural
  • Lifestyle
  • Lotto results

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Lifestyle
  • Lotto results

Locations

  • Hamilton
  • Coromandel & Hauraki
  • Matamata & Piako
  • Cambridge
  • Te Awamutu
  • Tokoroa & South Waikato
  • Taupō & Tūrangi

Weather

  • Thames
  • Hamilton
  • Tokoroa
  • Taumarunui
  • Taupō

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Waikato News

Top athletes aid businesses

Hamilton News
8 Dec, 2012 05:00 PM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article

Elite athletes are set to hone their skills in the business world under a Waikato Chamber of Commerce initiative.

Just-launched World Class Waikato (WCW) is a pilot programme matching high-achieving New Zealand sports people with employers.

The programme was conceived when chamber chief executive Sandra Perry, in her former role as leader of Hamilton's economic development agency, employed record-breaking White Fern cricketer Nicola Browne.

Sandra wants business people to sign up for the programme.

"The programme evolved from discussions Nicola and I had about the positive impact our partnership created. It's all about businesses tapping into the drive, passion, commitment and all-round ability of our athletes.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

"We thought it would be great to offer this to other businesses," Sandra says.

Browne, who led the implementation of the city's digital strategy, proved her mettle in business by project managing the inaugural Innovation and Growth 2012 in Hamilton in June.

She continues her digital work as a Hamilton City Council contractor, and joins a panel of business leaders and athletes on the World Class Waikato advisory group.

Advertisement
Advertise with NZME.

The chamber facilitates the programme by matching athletes with businesses, giving guidelines for initial discussions and managing the connection until an employment agreement is reached.

Business benefits of the programme include being part of an athlete's success, increased profile for the business and leveraging the skills, drive and ambition of the sport person.

Athletes benefit from developing new skills, expanding their business networks, securing a future outside sport and gaining and insight into other career opportunities.

Mystery Creek Event Centre is one of the first businesses involved in the programme, employing New Zealand golfer Sarah Bradley in a design and communications role.

"I love every moment of being in the office and interacting with such a great team of people. This has added to my golf in so many ways," Bradley says.

The chamber aims to have six businesses matched with six athletes by mid next year.

To be part of the programme, phone Sandra Perry 021 849 901 or ceo@waikatochamber.co.nz.

Save
    Share this article

Latest from Waikato News

Waikato Herald

Holiday stop turns into double hole-in-one for Hawke's Bay man

21 Nov 02:24 AM
Waikato Herald

Waikato projects shine at national architecture awards

21 Nov 01:47 AM
Waikato Herald

'It's a bit unique': First-time protesters plan harbour bridge convoy

20 Nov 08:52 PM

Sponsored

Kiwi campaign keeps on giving

07 Sep 12:00 PM
Advertisement
Advertise with NZME.

Latest from Waikato News

Holiday stop turns into double hole-in-one for Hawke's Bay man
Waikato Herald

Holiday stop turns into double hole-in-one for Hawke's Bay man

'Two of the cleanest blue hole-in-ones in our history.'

21 Nov 02:24 AM
Waikato projects shine at national architecture awards
Waikato Herald

Waikato projects shine at national architecture awards

21 Nov 01:47 AM
'It's a bit unique': First-time protesters plan harbour bridge convoy
Waikato Herald

'It's a bit unique': First-time protesters plan harbour bridge convoy

20 Nov 08:52 PM


Kiwi campaign keeps on giving
Sponsored

Kiwi campaign keeps on giving

07 Sep 12:00 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Waikato Herald e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the NZ Herald newspaper
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Waikato Herald
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP