Motorists are being urged to drive with their headlights on at all times over the coming winter months to help reduce the risk of crashes.
The 'headlights on' safety message will be seen on highway billboards across the Waikato as the regional 'Reduce the Risk' road safety campaign enters its winter phase.
Adjusting to the road and traffic conditions and turning on headlights so vehicles can be seen more easily are the most effective ways drivers can reduce the risk of crashing, says Waikato Regional Council road safety co-ordinator Monique Haines, speaking on behalf of the multi-agency campaign.
We're really pleased with the way Waikato drivers have taken on this message over the years. It's noticeable when you travel through the region how many drivers are now automatically using their headlights outside of the traditional 'dusk-dawn' period.
There are still drivers using our roads who aren't so familiar with the changeable conditions so, once again this autumn and winter, we urge all road users to switch on their headlights, night and day.
The 'headlights on' message is critical for all road users, including truck and car drivers, motorcyclists and cyclists. Pedestrians are also advised to ensure they are as visible as possible at all times.
Now in its third year, 'Reduce the Risk' is a region wide road safety campaign. It targets the region's key road safety issues, including speed, drugs and alcohol, fatigue, driver distraction and visibility.
The campaign team is also working closely with the trucking industry and other regional organisations on the promotion of fleet safety.