Tauranga Libraries' brush with Coldplay stardom last week registered a staggering reach of 1.7 million people through its Facebook page.
The raw power of social media was illustrated when two Bay women won an international treasure hunt on Thursday, May 1, by finding handwritten lyrics by the band Coldplay in the library.
As the story spread worldwide, fans zeroed in on the Tauranga Libraries' Facebook page, which in the previous week had reached a modest 1420 Facebook users.
"This is what happens when an international band increases your profile," libraries' manager Jill Best told the Bay of Plenty Times Weekend. By the end of last week, the reach of the story had risen to nearly 1.74 million Facebook users, which included users linking the story to friends.
