A "cheeky" two-year-old has won our Toddler of the Year competition.

Jaynie Deeble entered her son Joel William Deeble in the competition, describing him as very cute, cheeky and kind.

Bay of Plenty Times classified sales manager Tara Childs said Joel's mum told her she had contacted everyone she knew to cast a vote and Joel easily had the most.

She said Joel was an adorable winner, and had been very excited to hear his mum would make good on her promise to buy him a new bike for Christmas if he won.

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Childs said the annual competition attracted the most votes it had this year - 2500 - and more than 150 entries in spite of the 120 entry cut off.