Rubberneckers are hampering the efforts of the 150 volunteers helping in the clean-up of Edgecumbe today.
Whakatāne District Mayor Tony Bonne said members of the Ngati Awa Volunteer Army were reporting a steady stream of sightseers driving around the streets of Edgecumbe.
"They're getting in the way - and this is frustrating and annoying for the volunteers and residents working on the clean-up," he said.
Mr Bonne said if people were concerned for the people of Edgecumbe then they should come and help with the clean-up.
Anyone who wished to help with the clean-up was encouraged to register at www.whakatane.govt.nz/project-edgecumbe.
Volunteers would be contacted directly to confirm when and where they are required to assist.