3:26pm: A person has been seriously injured after being hit by a car on a rural Western Bay of Plenty road.
Emergency services were called to Wharawhara Rd, between State Highway 2 and Timon Drive about 2.30pm.
Senior Constable John Fitzgerald of the Katikati police said it appeared the driver had lost control of the car and hit the pedestrian who "by all accounts was walking down the side of the road".
The pedestrian had serious injuries and the cause of the crash was under investigation, he said.
The driver of the car was shaken but not injured.