People young, old and of all shapes and sizes are wearing daffodils today to support the New Zealand Cancer Society's annual fundraiser.
Today is Daffodil Day, which encourages people to wear the yellow flower in support of the charity, which provides care and services for cancer patients and their families.
The Tauranga business community show its generosity by pre-buying 1601 bunches of fresh daffodils contributing $55,748 to the appeal.
Earlier this week members of the Harbour City Lions Club helped bunch 48,030 daffodils needed to fill the orders, which were delivered with help from Bay of Plenty Vintage Car Club, Tauranga Mount Taxis, ANZ Regional Office, Countdown Managers' Group, and Katikati and Te Puke volunteer support groups.
"The success of Daffodil Day including the pre-sell campaign depends very much on the work of hundreds of volunteers across the region. Without them, Daffodil Day simply wouldn't happen," Waikato/Bay of Plenty Cancer Society's fund raising manager Catriona Findlay said.