Tauranga South Mr Whippy owners are upset they have not been offered a contract with the NZCT AIMS Games this year, after 10 years.
Ann Wade-French and Ross Killoh had been pulling up their van at sports games and venues since the inception of the games but were sent a letter about two or three months ago saying the contract this year had gone to Tip Top and Anchor, both Fonterra-owned.
"I just about died on the spot," Mr Killoh said.
"The AIMS Games are our biggest event of the year."
"We're not allowed to go to any of the parks or fields."