A group of concerned locals gathered in Tauranga's Red Square this afternoon as part of the protest 'March against Monsanto', happening across the world today.
The international protest calls for the permanent boycott of genetically modified organisms and other harmful agro-chemicals.
Monsanto is an agricultural company, with 404 facilities in 66 countries, producing agricultural and vegetable seeds, plant biotechnology traits and crop protection chemicals.
About 20 people met on The Strand at midday before marching to Red Square with signs, chanting "Say no to GMO. Stop Monsanto".
Protest organiser Marty Stewart, who also hosted the Trans Pacific Partnership Agreement protest in March this year, said today's gathering was a way to raise awareness on the issue of genetically engineered food.