"This year we had a very traditional Santa float, which meant Santa was very accessible to the children. Santa was so engaging with the children. It was wicked. All feedback I have received is this was the best parade ever."
A route change this year meant spectators arriving late for the start were still able to see most of the parade, and children on the floats could still enjoy seeing Santa arrive, she said.
Mrs Brown said commercial entries were charged a minimum fee to ensure their participation was still mainly an emphasis on promoting the Christmas spirit.