Someone has renamed Donald Trump's midtown Manhattan building on Google Maps, and the new moniker isn't likely to go over well with its vocal owner and most high-profile tenant.
Instead of Trump Tower, it's "Dump Tower."
Users of the mapping service began noticing the new name for the Fifth Avenue building and the hotel on Columbus Circle on Saturday around 2pm and some took to social media to report it, the Daily Mail reports.
Trump, the Republican president-elect, has not yet commented on it. Trump has been using Trump Tower as his transition headquarters.
A popular hashtag on Twitter during the contentious election campaign was #DumpTrump.
At one point, someone on Twitter noticed that left of "Dump Tower" on the map, the high rise had also been named in Russian.
Trump has been criticised for what some see as his overly-friendly relationship with Vladimir Putin. Russia was previously accused of being behind the hack of Hillary Clinton campaign chair John Podesta's and other high-ranking Democrats' email accounts.
It is unclear whether the name change, which still appears sometimes in Google Maps as of early Sunday morning, means Google Maps was hacked. Google could not be immediately reached for comment.
Trump International Hotel and Tower also seemed to mysteriously disappear completely from Google Maps early Sunday.
Small businesses have long complained that jealous competitors hack into Google Maps and tinker with information - sometimes leading to a steep drop-off in business, reports Wired.com.
Many businesses retain a web consultant to keep their Google presence clean.