Two weeks shy of his first birthday, Prince George has snagged a Vanity Fair cover. So how did the world's most eligible infant become, in the magazine's words, "a media star, a style icon, and a PR triumph"? Here's a baby-step-by-baby-step guide.
1. Wear a jumper bearing your moniker.
The window-frame family portrait, taken in March, featured George in a baby-blue cashmere jumper bearing his name in chubby typography. This was scene-stealing style from the school of Suri Cruise.
2. Pay close attention to your hair.
As the son of a woman whose super-abundant tresses are arguably solely responsible for the revival of royalism, George knows good hair is a prerequisite to stardom. Luckily, George's follicular density is increasing as quickly as his father's is diminishing. On his recent Antipodean tour, he favoured a relaxed mohawk, artfully ruffled to suggest a baby ludicrously at ease with his duties.
3. Don't hesitate to deploy a classic.
Babies and dungarees go together like peas and carrots, and in New Zealand George sported several pairs of overalls, including a rather fetching sailboat-embroidered pair by the Marylebone-based designer Rachel Riley, which sold out in a puff.
4. Perfect the "entertain me" face.
George has mastered the "Do I really have to let this person kiss me?" face. As a media star, he's aware that an unimpressed sneer spawns more internet memes and GIFs than a smooth smile. Next on the list? The megawatt smile with a hint of tedium, a la Cruz Beckham.