For nearly 20 years "Rachel's Lingerie" was a popular little boutique in Feilding.
But owner Diane Hunter decided it was time for a change and better weather.
She moved across to Marton, set up shop and bought a lifestyle block.
Marton is much drier than Feilding, she said.
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"I just got sick of the damp."
Her lingerie selection features two Italian brands as well as good quality New Zealand labels.
She's very keen on natural fibres and does her utmost to stock them.
"So far business is quiet but it hasn't been long really. I'm sure it will pick up."
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Marton was a quiet town, she said.
"But it's very friendly and I like that."