After 45 years, Lynne and Rob Vinsen have sold Whanganui Just Looking to store manager Deb Guthrie and her husband, Tony, owner of the Wanganui Avis and Budget Rental Car franchise.

Mrs Guthrie said she was "thrilled to be the owner of such a great and long established fashion business".

"Lynne and Rob have been great mentors to me and together we plan to keep Just Looking at the forefront of fashion in Whanganui."

The Vinsens will continue to own and operate the Palmerston North branch.