You Do You: How Personalised Jewellery Is Redefining Self-Expression


Discover the new customisable designs available through Michael Hill’s Pendant Bar Collection

It can be hard to stand out when we’re all absorbing similar sartorial images online – but if there’s one trend worth jumping on, it’s more an anti-trend: the embracing of personal style.

Fine jewellery is one of

The ability to design or customise your own luxurious looks reflects a growing desire for pieces that tell a unique story and celebrate life’s meaningful moments, says Michael Hill’s Chief Marketing Officer Jo Feeney.

“Today’s customers want jewellery that feels personal,” she says.

Michael Hill’s new range of earring charms and link bracelet design meet this trend head-on. The designs are an addition to their popular Pendant Bar collection, a versatile selection of hoops in polished and beaded finishes available in sterling silver and 10kt yellow gold.

With 14 interchangeable charms featuring ethically-sourced lab-grown diamonds, pearls, sapphires and playful enamel motifs, the combinations are only as limited as your imagination.

The new link bracelet meanwhile, offers a similar canvas for expression. Available in sterling silver, 10kt gold, and, for the first time, 18kt gold vermeil, its alternating clip design invites wearers to add multiple charms, mix metals, and stack with abandon. This provides a freedom to build jewellery that feels personal and significant, whether it’s for a birthday, anniversary, holiday or to mark a special moment.

“People want pieces that feel personal and versatile, allowing them to refresh and reinvent their style over time,” says Jo. “Earring stacks and charms offer endless possibilities for creativity, and this trend is only growing.”

The Pendant Collection, while strikingly elegant, is all about imbuing your chosen pieces with meaning, as each charm is a symbol. For example, the cornicello, a bold red enamel talisman rooted in tradition, is believed to ward off negative energy and invite good fortune. It also adds a romantic pop of colour to any otherwise neutral outfit. Other charms echo themes of love, guidance and luck, making them ideal tokens for self-expression or gifting.

In an era where individuality reigns, selecting your own charms that resonate or wearing those that have been thoughtfully gifted is an easy way to ensure you look and feel the most like yourself.

“We stand out by making personalisation deeply connected to life’s meaningful moments,” says Jo. “It’s not just about creating a beautiful piece of jewellery. It’s about helping customers design something that represents their story, their milestones and their connections. Every charm and pendant is an opportunity to capture a memory or symbolise something significant.”

CTA: Discover the Michael Hill Pendant Bar collection featuring the new earring charms and link bracelet at michaelhill.co.nz/pendant-bar and in stores. Prices start at NZD$65.

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